Wednesday, May 26, 2010
Tuesday, May 25, 2010
The Future is Green
"Going green" or being eco-friendly has become increasingly popular with the scare of global warming remaining in the back of everyone's head. Many companies are using this "go green" campaign to their advantage by making more eco-friendly products. Because of that, more money is spent on marketing and advertising these products.
I thought this commercial was extremely clever. It told a story while showing the evolution of the color green and what it means to us today. I like how it connected a simple crayon to all these products that are safe for the environment. It also highlighted the reasons why we are turning towards a more "green" environment. I really enjoyed this commercial and the message behind it.
What are your thoughts?
- Alana M.
I thought this commercial was extremely clever. It told a story while showing the evolution of the color green and what it means to us today. I like how it connected a simple crayon to all these products that are safe for the environment. It also highlighted the reasons why we are turning towards a more "green" environment. I really enjoyed this commercial and the message behind it.
What are your thoughts?
- Alana M.
Monday, May 24, 2010
Tuesday, May 18, 2010
Monday, May 17, 2010
LeBron James
The most anticipated free agent will be available July 1. Why is LeBron James (LBJ) so valued to a team? Well not only because of the superior chance to win the NBA title but also revenue. According to Fortune Magazine article in 2007, LBJ ooverall has about $170 million in sponsorship deals. In this figure is the $90 million from Nike, $15 million from Coke, $6 million from Upper Deck, $4.5 million from Bubblicious, and $7.5 million from Cub Cadet. An MSN deal included $3 million upfront, and the partners will soon begin a phase in which Microsoft and LRMR will share advertising revenues sold on MSN's LeBron site - 60% for LRMR and 40% for MSN. This guy pretty much is a walking living advertisement. So if you are the marketing director for whatever team LBJ signs with, did your job become much easier or much harder?
Thursday, May 13, 2010
Monday, May 10, 2010
Worl Cup 2010 South Africa
http://www.youtube.com/watch?v=sXlBSlyU8xY
This is a great innovative commercial that uses real life issues to promote the greatest sport in the world. An estimated one billion people are expected to watch the 2010 World Cup, so using real life issues is an excellent technique to build a connection to the World Cup for people that for some reason, might not have heard about it.
This is a great innovative commercial that uses real life issues to promote the greatest sport in the world. An estimated one billion people are expected to watch the 2010 World Cup, so using real life issues is an excellent technique to build a connection to the World Cup for people that for some reason, might not have heard about it.
LG Ally Commercial (Ironman 2)
The latest Ironman effect to sell a phone. Is it creative to do so? I don't think so. In many of the TV advertisement, they always use what is coolest and most updated events, movies and games. This is not innovative, it is just a copy from original. However, movies always like to allow advertisements to use their video which help increase the talking points and publicity.
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