http://www.youtube.com/watch?v=sXlBSlyU8xY
This is a great innovative commercial that uses real life issues to promote the greatest sport in the world. An estimated one billion people are expected to watch the 2010 World Cup, so using real life issues is an excellent technique to build a connection to the World Cup for people that for some reason, might not have heard about it.
Monday, May 10, 2010
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